Fluffy puppies, internet phenomenon? Well, yeah! If CuteOverload.com can be covered by CNN, Martha Stewart, and the Dunder Mifflin newsletter, and if I Can Haz Cheezburger can be as stupid as it is adorable, then it make perfect sense that one web-saavy breeder figured out s/he could get the attention of the whole internetz by streaming a playpen full of puppies with the Shiba Inu Puppy Cam.
My first thought was, why didn’t this happen sooner? Puppies, video, pretty straightforward. There are a couple reasons, I think. First what would a dog breeder be doing with live streeming capabilities on their dinky website, and the kind of crazy bandwith to handle 4 million hits A WEEK? It was a random stroke of genius to use UStream, which seems to have hosted some ugly combination of techie programing and celebrity video before it found its niche in the puppy market. You’ve got univerally appealing, constantly updating content that can withstand humongous traffic. Bingo.


